By
specifically choosing a target audience to aim my product to, it makes my
product less of a risk to produce as having a small niche of an audience will
guarantee that my magazine will be enjoyed by an audience (however small they
may be). However, my magazine is a hybrid of 3 genres which broadens the
audience it will attract as the magazine will contain many features of each
genre, e.g. articles and interviews with popular artist for each genre. In
addition, my audience will be fairly young and interested in such products
which means that my product is popular within the age group.
A way
in which I can broaden my target audience is through the contents of the
magazine. I could include important news and interviews with other celebrities
(not just artist) along with maybe adding a sport section in my magazine.
However, my magazine will solely focus on music thus limiting the target
audience to music fans.
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